Managed Services SupportTechnology
SQAD is a company that specializes in advertising cost analysis and media planning software. Their platform provides comprehensive data on media costs, advertising expenditures, and audience metrics across various channels, including TV, radio, digital, and out-of-home. SQAD’s tools help advertisers, agencies, and media buyers make informed decisions about budget allocation, media strategy, and campaign performance. By offering detailed insights and analytics, SQAD supports its clients in optimizing their advertising investments, improving efficiency, and maximizing the impact of their marketing efforts.
Project Overview
Partnering with SQAD as a managed services provider, we provided a comprehensive range of services across Salesforce and Salesforce Advisory Services and Salesforce CPQ.
- SalesForce Revenue Cloud (CPQ)
The Challenge
- Heavy technical debt was present.
- Extensive customization and non-value-added integrations were scattered throughout the Salesforce org.
- Scalability was a challenge due to extensive and needless customizations and bottlenecks.
- Limited number of experienced Salesforce resources on-hand.
The Solution
- Conducted a thorough evaluation of the existing Salesforce instance to identify technical debt areas, outdated customizations, and potential bottlenecks.
- Streamlined and rationalized existing customizations, removing redundant or unnecessary components to simplify the system architecture and reduce technical debt.
- Optimized configurations and introduced performance tuning measures to enhance scalability and mitigate performance issues, ensuring smoother operations.
- Introduced a proactive managed services model, focusing on preventive maintenance, regular updates, and strategic planning to minimize future technical debt and associated costs.
The Outcome
- Following a thorough evaluation, identified, and successfully addressed technical debt areas, outdated customizations, and potential bottlenecks, resulting in a more stable and efficient Salesforce instance.
- Streamlined and rationalized existing customizations by eliminating redundant and unnecessary components. This simplification of the system architecture led to improved efficiency and reduced technical debt, allowing for easier maintenance and future updates.
- Implemented optimized configurations and performance tuning measures, significantly enhancing the platform’s scalability. This resulted in the Salesforce environment being well-prepared to handle increased workloads, ensuring consistent performance and user satisfaction.
- Successfully introduced a proactive managed services model, incorporating preventive maintenance, regular updates, and strategic planning. This approach minimized the accumulation of future technical debt and associated costs, ensuring the long-term health and sustainability of the Salesforce platform.
Services Provided
- Health Check – Salesforce and Business Process
- Salesforce Advisory Services
- Salesforce CPQ
- Managed Services