The Specialty Food Association (SFA) is a membership-based organization that promotes the growth and success of the specialty food industry. It provides resources, education, and networking opportunities to food producers, retailers, distributors, and other industry professionals. SFA is known for organizing the annual Fancy Food Shows, which showcase innovative products and trends in the specialty food market. The association also offers programs for marketing, business development, and product innovation, helping members expand their reach and thrive in the competitive food industry.