Guideline (formerly SQAD) is a company that specializes in advertising cost analysis and media planning software. Their platform provides comprehensive data on media costs, advertising expenditures, and audience metrics across various channels, including TV, radio, digital, and out-of-home. SQAD’s tools help advertisers, agencies, and media buyers make informed decisions about budget allocation, media strategy, and campaign performance. By offering detailed insights and analytics, SQAD supports its clients in optimizing their advertising investments, improving efficiency, and maximizing the impact of their marketing efforts.