Transforming Berlitz: Streamlining Global Operations with a Unified 360-Degree View

Transforming Berlitz: Streamlining Global Operations with a Unified 360-Degree View

In the constantly changing field of global education and cross-cultural services, Berlitz Corporation, a leader in language training and cultural consulting, faced significant operational challenges. With a presence in over 70 countries and customers in all segments, Berlitz needed a transformative solution to integrate their business processes and technologies effectively. StreamForce Solutions stepped in to provide a comprehensive, Salesforce-centric platform that will streamline Berlitz’s operations and deliver a unified, reportable 360-degree view of their business.

A Unified Platform for Global Efficiency

StreamForce’s Solution for Berlitz involved leveraging Salesforce’s Education Cloud and Revenue Cloud to create a seamless and scalable system. The objective was clear: to rationalize Berlitz’s product catalog and sunset legacy delivery databases, moving away from complex and cumbersome pricing tables and siloed data to a more intuitive and consistent pricing and delivery model. By integrating Salesforce Sales Cloud,
Education Cloud, Revenue Cloud (CPQ and Billing), and other technologies such as Celigo, Stripe, Avalara AvaTax, and Netsuite, StreamForce designed a platform that connected all aspects of Berlitz’s global operations.

Streamlining Enrollment and Administrative Processes

One of the key enhancements was the automation of the enrollment process. StreamForce have implement automated touch-points and playbooks that ensure students are seamlessly enrolled into their respective programs immediately after a successful closed-won opportunity. This streamlined delivery and administrative process drives consistency across sales and delivery, significantly improving operational efficiency. Manual work has been vastly reduced by eliminating the need to re-create orders across sales and delivery technologies.

The transformation program will cover 70 discrete business processes across various functional areas, including IT, Finance, Operations, Marketing, and Sales. By integrating these processes into a single platform, Berlitz could handle diverse regional business processes within a globally scalable system, ensuring a consistent customer experience across all regions.

Benefits of the Transformation

The global digital transformation program will bring several significant benefits to Berlitz:

• Unified 360-Degree View: The new platform provided a comprehensive, reportable view of Berlitz’s operations, from learners to revenue. This visibility enabled better decision-making and enhanced operational insights.
• Streamlined Processes: Automated touch-points and playbooks simplified administrative tasks, reducing manual efforts and ensuring consistent processes across sales and delivery.
• Scalable System: The integration of proprietary and legacy technologies into a modern, scalable system allowed Berlitz to manage diverse regional processes effectively and support global growth.

Challenges and Solutions

Berlitz’s transformation journey is not without its challenges. Managing a wide range of legacy systems and integrating them into a cohesive tech stack required careful planning and execution. Additionally, the need for a trusted operational system to provide a 360-degree view of students and learners posed a significant challenge.

StreamForce’s approach addressed these challenges head-on. By consolidating various technologies and implementing a robust Salesforce-based solution, they created a connected system that supported both operational efficiency and strategic decision-making. The result was a unified platform that bridged communication gaps, enhanced resource sharing, and promoted global understanding. In a single view, leadership can see KPIs coming to life that would have taken many hours of manual effort to compose and visualize in the past.

Conclusion

The collaboration between Berlitz and StreamForce Solutions will exemplify the impact of a well-executed digital transformation program. By providing a unified and reportable 360-degree view of business operations, StreamForce enabled Berlitz to streamline their processes, enhance consistency, and support global scalability. This success story highlights how innovative technology and strategic integration can drive significant improvements in efficiency and operational effectiveness for global organizations.

About the Author

Alex Karpov has been an enterprise application and tech. stack architect for 8 years, focused on supporting a diverse range of business functions and technologies. His domain expertise includes go-to-market technologies (CRM, CPQ, CLM, ERP, etc.), business analysis and data management (ETL, data migrations, process and technology integrations, M&A due diligence, etc.), and operations strategy (requirements gathering, discovery facilitation, price modeling, SKU rationalization, sales process improvement, etc.).

Alex’s previous experience as the principal tech. stack administrator and Revenue Operations Manager involved high-value M&A activity, including preparing an organization for sale by implementing the appropriate technology and processes for demonstrating value before acquisition. At StreamForce, he is assisting our clients with full-spectrum analysis, architecture, communication, and problem-solving that turn complex business challenges into quick wins.